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LinkedIn Introduces Messaging Conversation Starters

LinkedIn wants to take the awkwardness out of striking up a conversation with a potential employer or business contact. The professional social network has launched personalized conversation starters...

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Assessing the maturity of your organization’s messaging program

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s...

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What happens when Google pushes into branding and messaging?

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes...

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What’s really holding back your messaging program?

It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your...

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Customer engagement in the age of mobile, social and messaging

As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Please visit Marketing Land for...

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Snaps launches a Marketing Cloud for chatbots, messaging and emojis

New York City-based company is offering a self-service platform so marketers can target users with automated conversations. Please visit Marketing Land for the full article. Marketing Land – Internet...

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Google begins rolling out messaging feature within Google My Business

You can now message with your customers directly via your Google local panel in mobile search. The post Google begins rolling out messaging feature within Google My Business appeared first on Search...

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SearchCap: Google local messaging & booking, business insights & crawl spikes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local messaging & booking, business insights & crawl...

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Amazon Working on Messaging App Dubbed ‘Anytime’

Amazon has big plans to enter the messaging market. According to a report from AFTV News, the eCommerce king is hard at work on its own messaging app known as Anytime. Amazon is currently surveying its...

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